Streams vs Tips · Asset Kit

Post
the math.

Streaming was supposed to pay artists. Mostly, it doesn't. A stream is worth fractions of a cent, and 87% of tracks on Spotify earn nothing at all. Tipify exists to fix that with one simple move: fans tip artists directly. And the math behind it is the whole story.

The fact. Say it everywhere.

The average tip on Tipify is $7.50. That's the equivalent of 1,875 streams on Spotify.

One fan. One tap. 90% goes straight to the artist. Every post, caption and video in this kit exists to put that fact in front of as many people as possible. Post it, personalize it, say it on camera. Tag @tipify and we reshare you to our whole community.

Download everything Jump to captions
01 · The posts

Six ready to go.

Every one carries the fact. Feed size (1080 x 1350) and story size (1080 x 1920) for each. Each comes with a caption you can copy in one tap. Post as-is or pick your favorite.

Black post with a giant $7.50 headline
01 The Big Number
$7.50. That's it. The average tip on Tipify pays an artist the same as 1,875 Spotify streams. Back the artists you love. Sign up at tipify.music
Feed Story
Yellow post addressed to artists with the average tip math
02 Yellow Shout
Artists, here's the math that matters: the average tip on Tipify is $7.50, the equivalent of 1,875 streams on Spotify. Stay independent, get paid directly. Sign up at tipify.music
Feed Story
Black post reading $7.50 versus 1,875 streams
03 The Equation
$7.50 versus 1,875 streams. The average tip on Tipify equals 1,875 Spotify streams. Same payout, wildly different effort. Tip your favorite independent artist today on Tipify.
Feed Story
Pink post with a yellow sparkle reading the average tip is worth 1875 streams
04 Pink Sparkle
The average tip on Tipify is $7.50. That's worth 1,875 streams on Spotify. Fan love that pays. Join the music movement at tipify.music
Feed Story
Black post reading one tip on Tipify does the work of 1,875 streams
05 Tip Received
One tip on Tipify does the work of 1,875 streams. The average tip is $7.50. Built for the ones without a label. Fuel the artists you love.
Feed Story
Cream post with yellow circles reading a $7.50 tip is worth 1,875 Spotify streams
06 Cream Circles
A $7.50 tip is worth 1,875 Spotify streams. That's the average tip on Tipify. New music starts with you. Back independent artists directly on Tipify.
Feed Story
02 · Make it yours

Your numbers hit harder.

Fans don't share stats. They share your stats. Here's how to find yours in two minutes. And if you'd rather not dig, the average works too.

Open your distributor dashboard. DistroKid, TuneCore, CD Baby, whoever pays you your Spotify royalties.
Find a recent payout and the stream count behind it. Any period works. Last month, last quarter, your last release.
Those are your numbers. [X] streams paid you $[Y]. Drop them into a template below, post it, tag @tipify.
Don't want to share your own payout? Use ours. The average tip on Tipify is $7.50. That's the equivalent of 1,875 streams on Spotify. And remember: 87% of tracks on Spotify earn nothing at all. The average isn't the worst case. It's the good case.
The receipt · your numbers
My last [X] streams paid me $[Y]. One tip on Tipify just matched it. The average tip is $7.50. That's 1,875 streams' worth.
The average · no math needed
The average tip on Tipify is $7.50. That's the equivalent of 1,875 streams on Spotify. One fan. One tap. 90% comes straight to me.
The ask · for stories
Streaming me is free. Tipping me is $5. Guess which one pays my rent.
03 · Captions

Written and ready.

Every caption below is built to sit under a specific visual. The pairing is marked on each one. Copy, swap in your handle, post.

Instagram feed · honest
Pairs with: Post 01 The Big Number, or your own fill-in graphic from section 02
Did the math today. My last 1,875 streams earned me $7.50. The average tip on Tipify earns an artist the same thing in one tap. I love that you stream me. But if you ever wondered how to actually support this, now you know. Link in bio.
Instagram feed · just math
Pairs with: Post 03 The Equation or Post 05 Tip Received
Not a complaint. Just math. The average tip on Tipify is $7.50. On Spotify, that's 1,875 streams. And 90% of every tip comes straight to me. If my music has been part of your year, this is the most direct way to say it back. tipify.music/[yourhandle]
TikTok / Reels
Pairs with: the 15-second video in section 04. Not the static posts.
the streaming math nobody shows you. the average tip on tipify = 1,875 spotify streams #independentartist #musicindustry #spotifyartist
LinkedIn
Pairs with: Post 02 Yellow Shout attached as the image, or no image at all. Text posts travel on LinkedIn.
I'm an independent musician. Here's a number that explains the entire economics of my industry. The average tip on Tipify is $7.50. To earn that same $7.50 on Spotify, I need 1,875 streams. That's roughly a small venue's worth of people listening to my song, start to finish. And 87% of tracks on Spotify earn nothing at all. One fan, deciding my work is worth the price of a coffee, equals all of that. Streaming built discovery. It didn't build a living. Direct fan support is quietly fixing the second part. 90% of every tip goes straight to the artist. Worth knowing if you care where music comes from.
Pinned comment · all platforms
Pairs with: whatever you posted. Pin it under your post the moment it goes up.
Before anyone asks: yes the math is real, yes 90% of every tip comes straight to me, no Tipify didn't pay me to post this. Link is in my bio.
04 · The 15-second video

One take. No edit.

Phone, your face, your song as the sound. Lo-fi wins here. Every view doubles as a listen. Keep the on-screen text up the entire time: The average tip on Tipify is $7.50 = 1,875 streams.

0 to 2 sec
Hook"Want to see what 1,875 Spotify streams pays me?"
2 to 6 sec
Setup"That's about two months of people streaming my music. Every day."Hold up your phone or your dashboard.
6 to 9 sec
Reveal"Seven dollars and fifty cents."Beat first. Say it flat.
9 to 13 sec
Flip"That's also the average tip on Tipify. One fan. One tap. And 90% of it comes straight to me."
13 to 15 sec
CTA"Link's in my bio. Stream me for free, tip me if you love me."On-screen text the whole way: The average tip on Tipify is $7.50 = 1,875 streams

We've got your back

When you post, tag @tipify and add #StreamsVsTips so we can find you. We love resharing artists, and we do it fast, usually same day. You bring your story. We bring our community. New fans find your music. That's the whole idea.